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ROAMAN'S SPRING 2025
Evolved Roaman’s e-commerce site into a modern, minimalist design, focusing on enhancing the customer experience by eliminating excessive information. Introduced a web-friendly font and crafted a dynamic, cohesive layout for a fluid and seamless experience.
The design system emphasizes style, fashion, and storytelling, featuring bold designs, vibrant color stories, and the latest seasonal trends. Aligned print and digital creatives to establish a cohesive, all-encompassing brand identity, making shopping both engaging
and enjoyable.
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